FastOps for WooCommerce
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User guide · Marketing Analytics

Connect your reporting accounts.

Use the exact redirect URLs shown by FastOps, authorize the Google or Meta user who can access your store’s accounts, then choose which accounts to report.

What is included

Marketing and store performance in one place

Connected reporting

  • Google Ads campaign and ad performance
  • Meta Ads campaign and ad performance
  • GA4 traffic acquisition and ecommerce results
  • WooCommerce revenue and profit alongside advertising data

Performance metrics

  • Spend, impressions, clicks, CTR, CPC and CPM
  • Platform conversions, conversion rate, CPA, conversion value and ROAS
  • Sessions, daily users total, new users, purchases and purchase revenue
  • Matched orders, WooCommerce revenue, gross profit, ROAS and POAS
  • Contribution after ad spend and attribution coverage

Reports and controls

  • Overview, Channels, Campaigns, Ads and Products
  • Attribution quality and Connection health
  • 7-, 30- and 90-day presets plus custom date ranges
  • Provider, account and currency filters
  • CSV export, freshness status and evidence-based warnings

Safe background synchronization

  • Recent data is imported first during the initial 90-day history sync
  • Automatic rolling three-day refreshes run in the background
  • Sync now refreshes the latest seven days without blocking your work
  • Different currencies and unlike provider conversion values are never silently combined
Reporting scopeFastOps reports and compares your existing data. It does not change campaigns, upload conversions, or add storefront tracking.

01 · Before you start

Open the connection screen

  1. In FastOps, open Settings → Workspace. Marketing Analytics is enabled by default; enable it here if it was previously turned off.
  2. Open Marketing from the main FastOps navigation.
  3. Keep this screen open. It displays a different authorized redirect URL for Google and Meta. Copy these values exactly.
ImportantDo not reuse a redirect URL from another store, language, staging site, or production site.

02 · Google Ads + GA4

Create the Google connection

  1. Create or select a Google Cloud project. Enable the Google Ads API, Google Analytics Admin API, and Google Analytics Data API in that project.
  2. Configure the OAuth consent screen. Add the Google users who will connect the account as test users while the app remains in testing.
  3. Create an OAuth client. Choose Web application. Under Authorized redirect URIs, paste the Google redirect URL displayed in FastOps.
  4. Copy the credentials to FastOps. Enter the OAuth Client ID and OAuth Client Secret.
  5. Add the Google Ads developer token. Get it from the API Center of a Google Ads manager account. The token must have access appropriate for the accounts you report.
  6. Use Manager account ID only when needed. If the connecting user reaches client accounts through a manager account, enter that manager customer ID without hyphens. Leave it blank for direct advertiser access.
  7. Choose Save credentials, then Connect. Sign in as a Google user who can access the required Google Ads accounts and GA4 properties.
Google Cloud credentials ↗ Google Ads API Center ↗ Google Ads OAuth guide ↗

03 · Meta Ads

Create the Meta connection

  1. Create or select a Meta app in Meta for Developers and connect it to the Business portfolio that owns or manages the advertising accounts.
  2. Add the login and Marketing API capabilities required by the app. In the Facebook Login settings, paste the Meta redirect URL displayed in FastOps into Valid OAuth Redirect URIs.
  3. Copy the App ID and App Secret into FastOps, then choose Save credentials.
  4. Choose Connect and sign in as a Meta user who can access the required ad accounts. Approve the requested reporting permissions.
  5. If people outside the app’s roles will connect, complete Meta’s required app review and switch the app to Live mode first.
Meta apps dashboard ↗ Marketing API authorization ↗

04 · Choose accounts

Finish setup in FastOps

  1. Wait for account discovery to finish, then select only the Google Ads accounts, GA4 properties, and Meta ad accounts that belong to this WooCommerce store.
  2. Choose Use selected accounts. FastOps schedules the initial report import in the background.
  3. Use Connection health to confirm the latest successful synchronization or see an account-specific error.

05 · Troubleshooting

Common connection problems

Redirect URI mismatch
Copy the redirect URL again from the same store and provider card. It must match the provider configuration character for character.
No Google Ads accounts appear
Confirm the signed-in user has account access, the developer token is usable for production accounts, and the Manager account ID is the manager used for that access.
No GA4 properties appear
Enable both Analytics APIs and confirm the signed-in Google user has access to the GA4 property.
No Meta ad accounts appear
Confirm the Meta user has access through the correct Business portfolio and the app is available to that user.
Connection expired or was revoked
Open Connections in Marketing and use Reconnect. You do not need to recreate the application credentials unless they changed.