Profit-focused Marketing insights with clearer data guidance
Marketing now explains which advertising costs and attribution evidence are available, highlights campaign and product profitability, and adds actionable reports with clearer guidance.
- Added 4
- Improved 3
- Marketing
- Analytics
Added
- Sortable campaign economics including match basis, cost-of-goods coverage, margin, net-sales return, break-even return, COGS POAS and contribution after advertising.
- Sales-source and matched-product profitability views, including clear advertising-cost coverage and allocated-spend share.
- Optional Campaign trends, Tracking health, Contribution, Customer payback, Refund cohorts, Product advertising and Feed health reports.
- Recommendations based on each account's configured goals, observation period, conversion delay, data freshness, spend and result thresholds.
Improved
- Analytics and Marketing use completed reporting days by default, immediately show when a filter is loading, and explain when a selected range includes the unfinished current day.
- Advertising spend summaries name the selected accounts that actually imported cost, and paid sales sources with missing cost are clearly identified.
- Clear banners explain when WooCommerce Order Attribution is disabled, GA4 sessions exceed pageviews, or matched order totals cannot be reconciled. Affected profit and recommendation figures are withheld instead of showing misleading values.