Marketing Analytics for Google Ads, GA4 and Meta, plus a wave of new integrations
Connect Google Ads, GA4 and Meta Ads and see advertising spend against real WooCommerce revenue and profit, edit orders and variations from the list, and manage many more extensions directly in FastOps.
- Added 20
- Improved 4
- Compatibility 5
- Marketing
- Analytics
- Orders
- Products
- Integrations
- Multilingual
Added
- Marketing Analytics: connect Google Ads, GA4 and Meta Ads, choose which accounts and GA4 properties belong to this store, and compare ad spend, impressions, clicks, platform conversions and sessions with matched WooCommerce orders, revenue and gross profit.
- Marketing reports cover Channels, Campaigns, Ads, traffic acquisition and matched product performance, with ROAS, POAS, contribution after ads and attribution coverage, and a Needs attention panel that flags campaigns spending without matched revenue, spend outrunning profit, or sessions falling sharply.
- Marketing data is kept per currency and never combined across currencies, ranges go back up to two years, imports run in the background with a Sync now action, and Connection health shows the last successful import.
- Analytics gains long-range monthly history with Last 12 months and All time ranges, comparison with the previous year, and server-sorted reports.
- Analytics product groups: build a group from chosen products or a whole category, brand or other term (up to 5,000 products) and follow its sales over time with SKU breakdown and top customers; groups keep their history even when products are hidden or discontinued.
- A Primary reporting category on each product so its revenue is counted in one category only, plus Cost of goods, Gross profit, Gross margin and Profit by product reports where cost of goods is recorded.
- Order Quick view from the Orders list: review and edit order lines and see the order total without opening the full editor; trashed orders open read-only.
- Variation quick edit from the Products list: change a variation's attributes, SKU, status, regular and sale price and stock in place.
- Custom navigation: a settings manager can add up to six shared links to the FastOps menu for everyone using the store.
- A Back to top control on long lists, and a Settings → Tools page for building or rebuilding the store's local sync with visible progress.
- WooCommerce Composite Products: edit a composite's components, titles, descriptions and options, with pricing and shipping choices for the entire composite or a matching configuration.
- YITH Product Bundles: fixed and per-item pricing including regular and sale prices, bundle shipping, selection limits, stock, tax and sold-individually settings, and the complete bundled-item builder with quantities, optional rows, allowed variations, default variation attributes, names, descriptions, images, discounts, visibility and ordering.
- YITH Barcodes: see a product's or order's barcode and protocol, and generate or delete barcodes from FastOps.
- YITH PDF Invoices and Packing Slips: create or regenerate invoices and packing slips from the order and see the invoice number.
- Fortnox Hub: see whether an order can sync to Fortnox and send or update it from the order actions.
- Twilio SMS: see whether a customer can receive SMS, control automated SMS updates, and send an SMS from the order.
- Product Availability Scheduler: enable a schedule with available-from and available-until times and a countdown directly on the product.
- AI SEO Generator: generate and apply Rank Math title, description and focus keyword for categories and other product taxonomies, and generate a formatted category description from the category's products and subcategories.
- WPML: each product row shows its language and whether it is the original or a translation, orders show their language, and multi-currency prices are shown read-only so you always know which version you are editing.
- WPML's own taxonomy hierarchy warning now appears inside FastOps with a link to WPML's synchronisation screen for each affected taxonomy, and disappears once WPML reports the sync complete.
Improved
- Screen options are now called List options and are saved per user for Products, Orders and Subscriptions.
- A store setting can start the Products page with the category sidebar collapsed; each user can reopen it with Show categories.
- User activity search now also matches SKUs and order numbers, and each entry lists the affected records.
- Danish and Swedish translations extended to cover Marketing Analytics and the new integrations.
Compatibility
- Automatic Order Printing shows the result of the plugin's automatic print attempt on each order.
- Multi-Location stock availability can be set per configured location on the product.
- Webba Booking percentage coupons can be limited to selected bookings.
- Secondary category descriptions and ThemeHigh Variation Swatches settings are editable in FastOps.
- Delivery details from the Coderockz delivery and pickup plugin are shown on orders.