▦Marketing analytics
WooCommerce marketing analytics: ad spend and real profit in one table
FastOps Marketing connects Google Ads, GA4 and Meta to your WooCommerce orders. It matches campaigns to the orders they produced and shows spend, revenue and gross profit side by side, so you see profit on ad spend rather than the ad platform's own version of success.
The Marketing overview. Traffic, advertising and store profitability on one screen, each against the previous period. Representative figures.
What Marketing does
Everything below ships today. Nothing here is a roadmap item.
Google Ads, GA4 and Meta
Connected in minutes and synced in the background. Add the ones you use.
Campaigns matched to orders
The WooCommerce orders and revenue each campaign, ad set and ad actually produced.
Profit on ad spend
Gross profit divided by spend, beside the platform ROAS, so a campaign that sells low-margin lines is seen for what it is.
Contribution after ads
What is left once cost of goods and ad spend are both taken out.
Six reports
Overview, sales sources, traffic sources, channels, campaigns and ads.
CSV export
Every table exports, with the period comparison included.
Fast, and still WooCommerce
- Written through WooCommerceEvery change goes through WooCommerce's own data layer, so hooks fire and other plugins see it.
- Version-checkedA save is checked against the record as it was when you opened it. Two people cannot silently overwrite each other.
- RecordedWho changed what, and when, stays with the record.
- Your data stays on your serverNothing is exported to a third-party service to be edited or analysed there.
Questions about Marketing
What is profit on ad spend and why not ROAS?
ROAS divides revenue by spend and treats a sale of a 5% margin product the same as a 60% one. Profit on ad spend divides gross profit by spend, using the cost of goods your store already records, so campaigns are compared on what they actually earn.
How are campaigns matched to WooCommerce orders?
Orders carry the source, medium and campaign they arrived with, and FastOps matches those to the campaigns reported by Google Ads, GA4 and Meta. The Overview shows matched revenue and profit beside what each platform reports about itself.
Do I need all three platforms connected?
No. Connect the ones you advertise on. GA4 alone gives traffic sources and channels; Google Ads and Meta add spend, campaigns and ads.
Which plans include Marketing analytics?
Growth, Scale and Enterprise, together with Analytics and Inventory. Starter covers Products, Orders, Subscriptions and Coupons.
Try it on the store you already run.
Every plan covers a production store and its staging site, so you can see FastOps for WooCommerce on your own catalogue, answer the questions this page did not, and tell you honestly whether it fits.